Simon Cowell, a prominent figure in the global entertainment industry and co-creator of Britain’s Got Talent, has offered a rare look behind the scenes of the popular ITV talent competition. As the show enters its 18th series in 2025, Cowell spoke about the pivotal decisions made during its creation, including the casting of Amanda Holden, who has become one of the show’s most enduring and recognizable judges.
Amanda Holden’s Role on the Show
Amanda Holden has been a judge on Britain’s Got Talent (BGT) since the show first aired in 2007. Over the years, she has become a central part of the judging panel, alongside Cowell and other judges including Alesha Dixon and Bruno Tonioli. Holden is known for her candid feedback, emotional connection with contestants, and consistent support for emerging performers.
According to ITV and coverage from The Independent and Radio Times, Holden’s presence on the show has contributed to its strong viewer ratings and public appeal. As of 2024, Britain’s Got Talent continues to draw millions of viewers per episode and remains one of ITV’s flagship entertainment programs.
Originally Offered to Another Celebrity
In recent interviews, including those with The Mirror and Digital Spy, Cowell shared that Amanda Holden was not the initial choice for the judging panel. The show’s producers had reportedly extended an offer to Cheryl Tweedy (formerly known as Cheryl Cole), a singer and television personality known for her work with Girls Aloud and as a judge on The X Factor.
According to Cowell, Cheryl had been seriously considered for the panel but withdrew from the opportunity shortly before filming began. No public statements have been made by Cheryl regarding her decision, and Cowell did not attribute any definitive reason beyond timing.
Faced with a tight production schedule, Cowell recalled that Holden was approached to fill the role, based on her previous work in television and her compelling screen presence. From the outset, she made a strong impression on producers and audiences alike.
Long-Term Impact and Chemistry Among Judges
Over the years, Holden and Cowell have developed a close professional relationship, contributing to the chemistry that many viewers credit for the show’s success. In interviews with Hello! Magazine and ITV, both Holden and Cowell have spoken about the mutual respect and collaboration that has shaped their dynamic on screen.
Holden’s contributions have extended beyond the judge’s desk. She is frequently involved in media appearances promoting the show and often supports contestants beyond the series, reflecting the mentoring ethos that Britain’s Got Talent aims to foster.
A Consistently Popular Format
Britain’s Got Talent, launched in 2007, was part of the “Got Talent” franchise created by Simon Cowell’s production company Syco Entertainment in partnership with Fremantle. The show’s format—featuring singers, dancers, comedians, and a wide range of other performers competing for a cash prize and a chance to perform at the Royal Variety Performance—has proven to be a consistent ratings winner.
The series has introduced several talents to the world stage, including Susan Boyle, Diversity, and Lost Voice Guy. Many of these contestants have gone on to enjoy successful careers in music, theater, and entertainment.
In a 2023 ITV press release, the network confirmed that the show remains one of its most successful entertainment brands, with consistent viewership and engagement across both traditional broadcasting and streaming platforms.
Other Judges and Hosts
In addition to Cowell and Holden, the BGT panel has featured a variety of personalities over the years. Alesha Dixon, a former member of Mis-Teeq and a successful solo artist, joined the panel in 2012. Bruno Tonioli, previously known for his judging role on Strictly Come Dancing and Dancing with the Stars, was added to the lineup more recently.
The show has also benefited from the continued hosting duo Ant McPartlin and Declan Donnelly (Ant and Dec), who have presented the program since its inception. Their humor and rapport with contestants and judges alike have been consistently praised by fans and critics, with the Radio Times and The Guardian often highlighting their contributions to the show’s tone and pace.
A Global Phenomenon
The Got Talent franchise has grown significantly since its British debut. According to Guinness World Records, it is officially recognized as the most successful reality television format in the world, having been adapted in over 70 countries. The U.S. version, America’s Got Talent (AGT), is similarly popular, with Cowell serving as a judge since 2016.
Cowell’s influence on the franchise’s success has been widely acknowledged. His ability to identify talent, create engaging television formats, and adapt to evolving media trends has made him one of the most influential figures in modern entertainment.
Conclusion: A Lasting Legacy
Amanda Holden’s casting in Britain’s Got Talent may have come about unexpectedly, but her 18-year tenure on the judging panel demonstrates the enduring value of intuitive decisions in television production. What started as a last-minute choice has turned into one of the defining elements of the show’s brand.
As BGT enters a new season, Cowell’s reflections offer insight into the decisions that helped shape a globally celebrated series. With returning judges, devoted audiences, and a steady flow of talent, Britain’s Got Talent remains a cultural fixture and a launchpad for entertainers across the UK and beyond.
Sources:
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ITV Official Press Releases
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Radio Times – Britain’s Got Talent Coverage
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The Independent
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Digital Spy
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Hello! Magazine
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Guinness World Records – Got Talent Record
