Meghan Markle, Duchess of Sussex, recently shared a nostalgic video on social media to mark the fourth birthday of her daughter, Princess Lilibet. The video, featuring Meghan dancing with Prince Harry in a hospital setting, sparked widespread discussion and commentary online, reflecting both the intense public interest in the couple and the growing visibility of Meghan’s lifestyle brand, As Ever.
The post, which was published on June 4, 2025, marked a personal milestone and offered followers a rare glimpse into a private family moment. It also coincided with a new chapter in Meghan’s entrepreneurial journey as she relaunches her lifestyle business focused on thoughtful living, food, and wellness.
Celebrating a Milestone with a Personal Memory
Though comments on the post were disabled, the video quickly attracted attention across social media platforms, gaining thousands of likes and being reshared widely. Many viewers appreciated the candidness and warmth of the moment. Others engaged in discussion around the context and authenticity of the video, though no credible evidence was presented to dispute its legitimacy.
Online Reactions and the Role of Public Figures
As with much content shared by high-profile individuals, Meghan’s video drew a spectrum of reactions. While many applauded her openness and sense of humor, others offered critique—some of which touched on her appearance or the appropriateness of the setting. It’s important to note that these responses, often amplified by social media algorithms, reflect broader public conversations about privacy, celebrity, and the expectations placed on public figures.
Health and maternity professionals have consistently emphasized that pregnancy experiences vary greatly. There is no universal presentation of physical movement or behavior during pregnancy. The World Health Organization and the American College of Obstetricians and Gynecologists (ACOG) advise that moderate physical activity during pregnancy, where approved by a healthcare provider, can be both safe and beneficial.
Launching “As Ever”: Meghan’s Lifestyle Brand Reimagined
In addition to celebrating Lilibet’s birthday, the post aligns with growing interest in Meghan’s rebranded lifestyle initiative. Originally launched as American Riviera Orchard, the brand has now transitioned to As Ever, a name that reflects Meghan’s personal and professional philosophy of authenticity, continuity, and connection.
On her official Instagram account, Meghan explained the meaning behind the rebranding. She shared that the name “As Ever” draws from a phrase used to sign off letters with warmth and familiarity. This message was consistent with her previous projects, including her now-retired blog The Tig, which focused on wellness, empowerment, and lifestyle inspiration.
A Glimpse into Family Life and Digital Storytelling
The video Meghan shared offers more than just a throwback—it reinforces her evolving digital storytelling approach. Alongside Lilibet’s birthday tribute, Meghan also released a new photo on her brand’s website, depicting a mother-daughter moment. In the image, Meghan and Lilibet walk through a sunlit meadow, dressed in matching white outfits, with palm trees in the distance.
While the photo sparked admiration from many, some users analyzed its composition and lighting. As is common with high-profile imagery, discussions about photo editing emerged, though no official clarification has been issued by Meghan’s team. Public commentary on visual storytelling is widespread across celebrity culture and often reflects the broader social dynamics of digital consumption and aesthetic critique.
Partnering with Netflix for “With Love, Meghan”
In the show’s trailer, released in January 2025, Meghan invites viewers into her world of cooking, hosting, and family life. The documentary-style series aligns with As Ever‘s core values and reflects the same storytelling approach Meghan honed during her early blogging years.
She expressed enthusiasm for introducing fans to the behind-the-scenes aspects of product development and her passion for home-based creativity. The show will feature her culinary endeavors—including jam making—and showcase moments from her home in Montecito, California, where she lives with Prince Harry and their two children.
Netflix and the Sussexes have previously collaborated on several projects, including the award-winning Harry & Meghan documentary, which premiered in 2022 and provided an in-depth look at their departure from royal life and transition to private citizens.
Embracing Entrepreneurship and Public Engagement
Meghan’s business ventures reflect a broader trend of public figures leveraging their platforms to build purpose-driven brands. With As Ever, she joins a growing list of entrepreneurs who are blending lifestyle content with commercial initiatives while emphasizing personal values such as authenticity, family, and well-being.
According to the Harvard Business Review, consumer trust in lifestyle brands often stems from perceived transparency and personal connection—qualities that Meghan aims to emphasize through her storytelling and digital engagement.
Although public response to her posts can be polarized, the consistent interest in her content demonstrates the cultural relevance and influence she continues to hold. Meghan has indicated that she will continue sharing “behind-the-scenes tidbits” as the brand prepares for launch, maintaining a direct connection with her audience.
Conclusion: A Moment of Celebration and Business Growth
Meghan Markle’s latest video, shared to mark a family milestone, offers a window into her personal life and her evolving professional endeavors. While it drew varied reactions, the post is part of a larger narrative in which Meghan combines motherhood, creative entrepreneurship, and digital engagement.
Her lifestyle brand As Ever, supported by a Netflix partnership and her renewed presence on social media, signals her ongoing efforts to craft a thoughtful and purpose-driven business rooted in personal passion. As with many high-profile figures, Meghan’s journey continues to spark interest and discussion—but also points to a broader shift in how public figures blend private life with professional growth.
Verified Sources:
- World Health Organization – Physical Activity During Pregnancy
- ACOG – Exercise During Pregnancy
- Royal.uk – Duke and Duchess of Sussex Official Information
- Forbes – Meghan Markle Brand Trademarks
- Harvard Business Review – Authentic Branding
- Netflix – “With Love, Meghan” Official Trailer
